enviolo The Moving Standard
Re-Branding NuVinci Cycling
NuVinci Cycling, a division of Fallbrook Technologies Inc., aims to move people better through its product portfolio of stepless, automatic and integrated shifting products for bicycles and eBikes.
In 2017, Fallbrook decided to turn NuVinci into a separate, independent company and create a headquarter for the European market in Amsterdam.
Our task: the re-positioning and re-branding of NuVinci Cycling. A new name was needed, that would be usable under trademark protection laws, and registered worldwide. Subsequently, all products needed re-naming and re-branding.
re-positioning, re-branding, re-design, logo design, website design, brochures, etc.
enviolo – Naming and Logo
The name is an artificial compound of the acronym “NVO” (pronounced en-vee-oh), the company-internal abbriviation for NuVinci Optimized, and “Velo”.
The logo idea is derived from the gear hub technology of rotating, tilting balls.
Small refresh of the brand, away from a focus on single use cases such as “city” or “cargo”, towards a more general, all encompassing visual identity.
For NuVinci Cycling we are producing the company communication including B2C sales materials for the point of sale, such as brochures, banners, stickers, as well as B2B communication with technical manuals, price lists and newsletters.
Naming and branding for the Heavy Duty Cargo Bike -where we also got heavily involved in its product design.
Celebrating our win at the Automotive Brand Contest 2019 with The New Aero in both Corporate Identity and Parts & Accessories, we've put together a brochure with some of our best projects from the wider field of mobility
For the launch of Brose's new, high-performance e-bike motor, we developed a cross-media design concept for trade fair booth, Wordpress website and presentations.
Naming, branding (logo and corporate Design development) for bicycle parts manufacturer and distributor.