SieMatic Campaign
Naming, design and visualisation of the new SieMatic line “Mondial”.
SieMatic’s new kitchen style-line speaks a minimalist, modern and geometric design language without traditional ornamentation and styling, with bold colours and shapes, and expressive materials and material thicknesses.
Because of its cultivated, metropolitan grandeur, we have named the new style “Mondial“.
Mondial is the latest “style-world” addition next to PURE, URBAN and CLASSIC.
The line was unveiled during EuroCucina 2022, and now we have developed the first advertising motifs for it.
Two virtual locations were designed that communicate different characteristics of the kitchens. A sophisticated, metropolitan setting sets the scene for the expressive materials, with bold colours and shapes, and a contrasting mix of material thicknesses.
A winter retreat shows the kitchen organically integrated into the architectural context, seamlessly integrated into the space, thus expanding the design horizon beyond the boundaries of conventional kitchen design concepts. Translated by SieMatic as “Opulence, newly interpreted.”, find out more about Mondial on their website.