Naming, Branding and Communication Concept
This currently unused 9000 m² railway area is located in the center of Berlin, 200m away from one of the main stations, the Ostbahnhof. It was planned to be turned into a location with a mix of indoor street-food restaurants, local craftsmen workshops, co-working offices and small shops.
Our naming proposal was closely related to the actual location being situated underneath the railway tracks.
Our main slogan for the communication – 24/7, which we turned into a Logo design – is communicating the spot as a destination for tourists and locals which is open around the clock, seven days a week.