Zalando Headquarters Berlin
UP! Hoarding
UP! is a new office development for the Zalando headquarters close to Berlin’s Ostbahnhof. By cutting out segments of an existing building – an old shopping mall – the property is re-developed into a modern office space.
We created visual ideas to show the concept of cutting out and re-arranging on the hoarding, which in the end was realised in a more simple fashion than what was initially envisioned.