AMER Sports Pro Club

The Amer Sports Club is a platform that launched in January 2016, enabling qualifying organizations and individuals to purchase gear directly from Salomon, Suunto and Atomic at substantial savings.

We created a corporate identity for Amer that changes colours throughout the seasons, and a design grid for on- and offline use. A key factor was brining together ten different brands with their own design guidelines under one visually unified roof.

Based on this identity we developed a responsive website front-end that allows users to apply, register and then log in into a personalised space with unique discount offers, order history and a budget tracker that shows the remaining funds.

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