Sin City Berlin Content Hub

Not made in 2016

Idea for a content hub around the 1920s Berlin, and what remains of that era can still be found today, on Berlin’s streets, or ingrained in the culture.

The site was planned to attract traffic though search engines and social media channels, and part of our SEO strategy for Babylon Berlin, a new German TV series with a record budget, directed by renowned film maker Tom Tykwer, and co-financed by Sky and ARD.

It would have been flanked by promotional activities, such as a crime-solving game played in a virtual mix of 1920’s and modern day Berlin, and we even thought about stationery design, a secret speak-easy in Berlin, tourist guide maps to relevant locations, or – our personal favourite – a give-away in form of a locally produced Gin with a golden, severed finger inside the bottle.

As part of our SEO strategy we also suggested building a content hub around the 1920s Berlin, and what remains of that era can still be found today, on Berlin’s streets, or ingrained in the culture.