Based on our hands-on approach to digital design and production, we were looking for a name that would be humble and traditional, but equally allow fun and playful interpretations.
Poking fun at established law firms and big agencies, named after their founders – Ogilvy & Mather, Bartle Bogle Hegarty or William G. Tragos, Claude Bonnange, Uli Wiesendanger, and Paolo Ajroldi better known as TBWA – we came up with our own founder fathers and name-givers:
Meyer, Miller, and Smith.
Meyer, Miller and Smith are of course the three most common english surnames. Together, they gave us not only the very traditional sounding agency name we were after – the combination proved also to be surprisingly unique, and thus was perfect to reach a high Google Search ranking.
From there, three fictional characters were created, each one with a bogus biography around one of our key focus areas: story telling, design and technology.