Schaeffler Executive Toy

As part of an invite to the CES 2019, we created this idea of a magnetic wooden toy – simple building blocks that snap together. They re-create a playable miniature version of Schaeffler’s Mover, a smart autonomous and modular vehicle introduced at the CES. It allows a variety of different configurations, just like the real thing – a truck, a van, or a drone.

What’s more, viewed through an AR application that was planned alongside, recipients would have been able to see the toy in virtual action, introducing them to the Mover concept ahead of the CES.