Schicklerhaus > Beam
Naming and Logo design for a real estate development project in the center of Berlin.
The “Schicklerhaus”, a historical trading house, receives an additional, modern rooftop extension. A new name was needed for national and international marketing.
Our new name BEAM fits into the portfolio of SIGNA, with their current projects UP! and STREAM just around the corner.
The logo is taking cues from the planned architecture, with the letter E being an abstraction of the additional top floors.